Anchor text is the text on the page that if clicked will take us to another place, can be a particular location on the same page, can be another page on the same website, or a page on another website. In general, the form of any posts anchor text blue and underlined. If we movement mouse through the text, the cursor will change shape. If you click on will lead us to another location. Its sophisticated technology development with the website, the text blue and underlined is not a criterion because there are more techniques that can control the appearance.
SEO techniques in the use of keywords as the anchor text must ruling. It's important that the anchor text is the use enables us to get two benefits at once from the keywords that we select. When a search engine crawler to read the anchor text on the page, he will detect that the text contains links. Thats Link an indication to search engines about the content of the page in the direction and its relevance to the page where the anchor text is located. So if we use the keyword in the anchor text, we will get two benefits for ranking keyword page where the anchor text is located, and a page for keyword ranking goals.
Of course there are exceptions from the concept. In SEO there are always exceptions. Use keywords in the anchor text over it can cause the search engine ranking reduce our website, or even completely block the website from our search results as a whole. Optimization excessive if we repeatedly use keyword anchor text with the same, without any variation.
Technique that is often used when we select the keyword which consists of two words, then we use each word in a different anchor text alone, and be carried out repeatedly, with the aim that the search engine provides a high ranking for these keywords . With visitors, this usually looks so awkward. Although there was a lot of success stories using seo techniques like this, for at this time should be avoided, because the search engine algorithms have the ability to detect things like this.
Practice is the most appropriate place with the anchor text using keywords, in the paragraphs that have relevant content. In this case, the value of the anchor text as important as the text on the paragraph in the surrounding areas. Note also that the page or website that in the direction must also be relevant, wherever possible keywords used in anchor text in the page goals. Thus, overall the three components can be mutually supportive. Although technically this is held as SEO is the most appropriate approach, unless remain the same, the use may be excessive, there would be a boomerang.
Example implementation of SEO techniques can views on this blog. Generally, the words that appear on the blog page will have anchor text that contains keywords, which go to another page of relevant content and title keywords.Its placement can be in the form of contextual reference in the sentence, and the list-a list, any posts, for example a list of most popular, or a list of words that most on the comment. The contents of the list-the list has a link to another page that the content is relevant. Another thing that can be used is to prepare sitemap. Sitemap is a general list of the title page is achor text, click on the if will bring to the title page listed there. From an SEO, sitemap on there location advantage.
In conclusion, although the anchor text and keywords appear as something completely different, in fact they have a very close relationship, especially if viewed from the synergies in both our website ranking up.
Just remind, organic keyword is the keyword that appears naturally in the content of our website and contribute to the performance of website in search engine. Getting keywords injection of organic performance like this is that may become a money machine without a lot we need to remove the time and energy. In general, the increase in the organic keyword search engine is very slow, takes at least six months, but usually quite stable without much additional effort to maintain it. Because the business in general, can not wait so long - not necessarily do well - people usually use the campaign PPC (pay per click).
To excavate the benefits of organic keywords, first we must first identify the keyword-keyword. One way to find out is to use the site metric application that is provided free by Google. This service can track the keywords used by visitors to enter our website through search engines, especially Google. Examine the report we can see how our PPC campaign will bring visitors and keyword-keyword that will bring our visitors without the cost.
Another way to find words that may be the organic keywords is to collect words that are relevant to our website, company name, products sold, the benefit or use of products sold, the sale of products, and other things that are seen relevant. For example if the website sells products for our pets, we can consider brand-brand products that we sell, the types of products (eg food, medicine, shampoo, etc..), The product (dog, cat, hamster, etc..) benefits (the lice, the feather, etc.).
In its function as keywords, those words may not bring so many visitors in their own, but on the whole amount can be sizable. In addition, because of very specific, the quality of the visitors being much better, meaning that visitors have a tendency to buy more. Combined with other aspects such as the PPC, the wide net will be more.
So in utilizing organic keyword, try to identify the keyword-keyword which may be less potential and we do not want to waste money in PPC and not very competitive because of the strength of mainly organic keyword on the early stages may also not so big. PPC in combination with the keyword-keyword and competitive potential will not only give us a trawl net to attract visitors to relax as much as possible, sell as much as possible, make money as much as possible, get hit as much as possible.
you can also see the post on: Anchor text is the text
Or keys or in the terminology better known as SEO is a keyword that is not integral part of SEO itself. No chance where people discuss about SEO without one mention of this word.Populer starting at this time I will use the keyword term. How its important keyword techniques in SEO?
A simple keyword function to register and arrange pages in a database search engine for search. Search engine will save data on a particular page in the database based on keywords. At the time someone searches, search engines use keywords to determine whether the page should appear as one of the page you are looking for. Although cross seem like simple, with the billions of pages from all over the world, required a very sophisticated system to allow the search results provided only in a matter of seconds only.
Required knowledge and experience long to be able to choose keywords that are appropriate to a website page so that you can get a high ranking on search engines, and get visitors that are expected. Website management-large-scale commercial website contribute a large amount of funds to pay for the consultant only to find keywords that right.use popular keywords effectively create a website more easily found by potential visitors, instead of buried in the back pages of search results list, so much so that people would not bother to open the page for the page further.
There are several systems to help us find the appropriate keyword, which is available online. use the system correctly can help us in doing research to find the right keywords. Understanding the benefits of the keyword, which can find it, how to select them, and use it with the appropriate page on our website will determine the success or not a website.
Two sides that need to be in choosing the keywords are (1) keywords should reflect the content of our website pages as a whole (2) the word is a word that is written will be potential candidates for the visitor to the search engine if you need information or a product page on the website. The word then we will continue to be used in SEO process. The exact placement of the keywords selected in the page we will determine whether the pages will be displayed in the top 20 places, or buried in the pages back, if someone searches for that keyword in the search engine. Research shows that very rare visitor from the more open the second page of search results.
Think if you are looking for female employees to be placed in part on your company's accounting, the database search of work. You start looking for sex with "women", such as database results showed 400 people in 1000 from people who have in a database. Then you narrow down to "women graduates S1", the search will be less, may be only 100. More in narrow longer a "women accounting graduates S1", is reduced into 20 live alone. So forth, the more narrow focus on the fewer search results that are shown but more relevant to the needs.
From the opposite side of course you can imagine that the focus select the right keywords to give you the opportunity to get a bigger better ranking because the search results generated less. In addition, the greater the likelihood that visitors will come to find your
Because the term is very popular among those who are already deep into SEO techniques, I chose to translate into English. In summary keyword density can be described as the ratio of the frequency of appearance in a keyword in the web page, how many times certain keywords appear (called) in a single web page. If you have a web page that contains 1000 words in the form of text and keywords that are measured appear on that page as much as 10 times, then the keyword density is 1%. Size before talking to a keyword such as a single word, not phrases.
Except (perhaps) Seygey Brin or Larry Pages - Google duo owners - that no one knows exactly how keyword density is the number most appropriate for a particular website. Most practitioners SEO techniques provide estimates between 5 to 7% as the exact number, but many also believe that a number of smaller or larger than the range is. Unfortunately, there is no one number that was agreed in general as the benchmark standard.
Because of the absence of standard rules, or may simply benchmark, the manager websiteterpaksa take a certain number of digits diperkirakannya as the "right". Dilemma here is if we have a number of keyword density is too high, then the most likely search engines will consider as something that is often referred to as "keyword stuffing", and therefore our website will get a bad ranking, or even completely removed. But if too low, search engines may consider the contents of web pages, we're not quite relevant to the keyword targeted.
Although there is no certain criterion, is easy for us to compare the website, the website owned a successful competitor to get a good ranking for keywords that we targeted. Simply view the source code, and then make the comparison manually. Almost all browsers provide a facility to view the source code of a web page.
For Internet Explorer from Microsoft can follow these steps:
* Open Internet Explorer, and open the search engine that you consider most relevant as a reference for your SEO efforts. For example, Google.
* Search with keywords that you target, and then visit a website that has a good ranking.
* Click View from the main menu at the top left of the browser. Drop-down list for the group View will appear.
* Click View Source, then the new window containing the text form of code-writing and html code will appear.
Mozilla's Firefox to be able to follow these steps:
* Open Firefox, then open a search engine that you consider most relevant as a reference for your SEO efforts. For example, Google.
* Search with keywords that you target, and then visit a website that has a good ranking.
* Click View, instrusksi groups under the View will appear in the form of a drop-down.
* Select the Page Source to open the code in a new window.
There is little difference in the view source in Internet Explorer and Firefox, other browsers may also have differences, but basically the information in it more or less the same. Somewhat difficult to read the content of this source because the text inside the code-mixed with the HTML code. May need some time until you start to, but the time you waste here will not be futile. This is the most good for the keyword that is used by a successful website, its density, and placement.
SEO techniques that should be in the interest of avoiding conflict between the artistic and marketing versus the concept of SEO is almost always appear in the development of each website. Mostthe swatch easy way out, but there is also the rather complicated. Even there we are then forced to accept as our weaknesses website, so we need to "sacrifice" more on other things for compensation to its.
Maybe we could sacrifice with copywriting, website content so that we more. Write more articles with a link to our website, so that the website we get more backlink. There are also take a shortcut with applying what is popular as a black-hat SEO. In principle, practice black-hat SEO is lawful right to all this way to get a high ranking, usually done with a "trick" search engines, making search engines consider the website as a source of relevant information and valuable high, so get a reasonable ranking high.
Many online business even with the large-scale practice of deliberately doing this, cause the website to get a higher ranking for targeted keyword, even if the actual content of website is not relevant to that keyword. In general, they are pursuing profits right, so "caught" they are ready with the other website.
If your goal in doing business online is a long-term, Avoid techniques like this. Because even if successful may be, you will only enjoy success in the right course. Immediately after search engine to detect "fraud" that you do, not only decrease the ranking you get as a punishment.
Here are some techniques that are frequently used. I deliberately use the term in English, because it is very popular. At least this can help you through if you want to research online for more its deepens .
Domain Cloaking
Cross-se you may see this technique as a brilliant idea. The concept is to create two different versions of each page. If the page is accessed regular visitor, the page will display a beautiful and interesting. But if the page is accessible by search engine robots, it will display the contents of after the optimization is for SEO purposes, it may not be very interesting and can not be understood by ordinary visitors. So in short this technique pursuing a high ranking in the SEO with the view that remains interesting for regular visitors.
Technically the main capital is a set of programs that can detect the visitors, whether visitors or search engine robot. If detected that the visit is a search engine robot, will be directed to a page specifically optimized completely. The problem is number of actors, most engine search now already has the ability to detect this practice. There is no grace to enjoy success before "caught". Once detected free not one page but all the website will be in black-list. Not only be read and indexed canceled, but another page from the same website that had been indexed and will be issued. Worse, the website will never be visited again. So even though you have to realize the "caught" and then insyaf and improve your website, it is too late.
Duplicate Content
In building a website, fill in the form of text from the website often to be a very serious obstacle. If you own is not the author, you may need to remove large amounts of money to pay for the author. If you want to have a website that has a 100 page, then you should write as much as a novel. If you are not capable of Mira W pour his imagination in words, or Hermawan Kartajaya imagination is capable of pouring in the form of papers or books, what would you do?
Many who take the short road to steal the content of the website to another website own website. Aware Bung! Google, Yahoo, and MSN was created in the United States, not in Indonesia or China. Search engine appreciate copyrights. This practice is very dangerous. Furthermore, even if you do not violate the copyright, for example because you get permission from the owner of the website that you take the content, search engines still do not like this practice. Because they do not want to rank search results show that after all visited the same contents.
To ensure this, search engine complete with self detection system is relatively sophisticated. With Among detect "fresh" content. If the robots find pages with the same content has been found that some of the previous, will be selected who have them first. The rest will be considered as a duplicate, the value will be derived or not indexed at all.
General search engines categorize Duplicate content into 4 groups:
1. Articles with wide distribution. One article can appear in many websites that have related topics. Generally written by people who really want covering writings published broadest. Some examples of these press release, article about certain experiences, etc.. Although the conflict does not contain copyright because the author really want duplicated writings, but never any posts of importance, if it appears hundreds of times in various websites, there is still a possibility and is considered as a possible duplication of the index small.
2. Description of products to shop online. Usually indeed allow producers stores that sell their products online, take the product description from the website, displayed on the website for the online store page. Almost all product description is not indexed by search engines, except that is displayed on the website producers. This is a form of commitment on the search engines. Search engine is designed to "leapfrog" the product description. However, the effect only until there are, the website does not shop online ybs. get "punished" as excluded from the index.
3. Duplicate pages. Without a negative goal, sometimes going duplication page, for example, if Information accessed from the same page. For example if your website contains a page titled The reviewer Linux Book, topics, about contents Linux Operating System, written by David Elboth, published by Prentice Hall. It's likely construction site causes rensensi is about book you can access as a different page if you access it from the list of topics, author, or publisher. Generally this is only cause the search engine to only index the first found.
4. Fill in "thievery." It is the practice where the pages are filled with material taken from another website, generally without the owners permission, perhaps with a little touch of re-appear so different. Search engines have the ability to detect. This practice is very dangerous, not only that page is not indexed, can also cause the overall site is not indexed and not visited again. I suggest not to take this step even if you get permission from the owner of the website contents that you take. The reason is simply: Where's the search engine robots know if you get permission?
Hidden Pages
That is the page that is optimized for search engines, and only intended to be "seen" by search engines, but "hidden" from the ordinary visitor. Techniques "hide" it can be various. Most easy is to create a link that does not attract visitors from the homepage to the page in question.
If you have one chance and not get "punished" from the search engines, dispose flee. Because only a matter of time before the only search engine to find it
.JPG)